CA Story
Introduction to CA
The project was to create a gym & lifestyle brand that focuses around the old school mentality towards training. Think of boxers doing a street run in full sweats in the snow, old school weight lifters with raw hem vest, American footballers with cropped training tops. A get it done mentality. Raw gymwear.
Our rules - The apparel must be raw, authentic and good quality. Aligned with an old school type of work ethic. Boxing, street runs in winter, weight lifting in a cold gym and sweat. An original product, deconstructed but quality & design has been considered. Contemporary take
on the old school. Create a culture around the brand. However, ultimately create our own lane.
Purpose built gym and training wear.